Lenskart sells contact lenses and eyeglasses online. In the 2022 fiscal year, revenue from eyewear sales accounted for 94% of its total operating income.
The company uses a hybrid business model and operates both online and offline stores. It primarily designs, develops, and supplies eyewear products. It also manages supply chains and distributes specialized stock keeping units.
Free home try-ons
For those who prefer shopping from home, lenskart offers a convenient home try-on service that allows customers to test glasses on themselves before making a purchase. The service is free and includes a home eye check-up conducted by a trained refractionist. The company also offers a wide variety of frames and lenses to choose from.
The lenskart home try-on service can be used for both sunglasses and prescription eyeglasses. Customers can book the service online or through the company’s mobile app, and a trained optician will visit their homes to conduct an eye exam. The optician will then bring a range of frames to try on, and customers can select the ones that best fit their faces.
The company also offers a variety of lens options, including blue light lenses that protect eyes from harmful rays emitted from digital devices. The company’s lenses are also available in bifocal and progressive lenses, and the company offers a one-year warranty on all purchases.
Free shipping is offered on all orders, regardless of the size of the purchase. Expedited shipping options may be available in some locations for an additional charge. The company also provides free returns and exchanges on all products purchased online. The company’s website outlines the details of each product’s return and exchange policy.
The company’s business model is designed to target tech-savvy customers who use digital channels to browse and buy eyewear. This demographic is expected to grow significantly in the future, making the company an attractive investment opportunity.
The company’s affiliate program is an excellent way to earn extra income by promoting its products on your website or social media platforms. You can even receive a bonus for every successful referral. In addition, you can sign up for its Gold membership program to get exclusive benefits. This includes free frames on your next order and access to sales before non-members. Moreover, you can also avail discounts by using Lenskart coupons.
No minimum order value
After graduating from McGill University in Canada, Bansal started his career with tech giant Microsoft. But he wanted to create a company that would revolutionize the way spectacles are sold in India.
A few years later, he got an opportunity to pitch his idea to Ronnie Screwvala. The media mogul loved his plan and agreed to invest in his company, Valyoo Technologies. Bansal decided to use the funds to launch other online shopping portals, such as Bagskart, Jewelskart and WatchKart.
The new sites posted brisk sales, but the overall profit margin remained flat. So Bansal hired an advisor to help him improve his bottom line.
The advisory suggested that he expand the business by introducing premium frames and lenses. The company also launched a home eye checkup service to improve its customer service. The site now sells sunglasses and daily-need eyeglasses from brands such as John Jacobs, Vincent Chase, Oakley, and Lenskart Blu. It also offers a range of lenses that protect the eyes from harmful UV rays, relieve eye strain and reduce screen fatigue.
If you’re not happy with your purchase, Lenskart offers a hassle-free returns and exchange policy. You can contact customer service by phone or online to request a return. They will provide you with a return authorization number and instructions on how to package your product and send it back.
The company targets tech-savvy customers who prefer to use digital channels for their shopping needs. Its wide range of eyewear products and affordable pricing make it a popular choice among consumers.
The company has a number of manufacturing facilities and retail stores that offer customers a personalized shopping experience. Its website also offers a virtual try-on feature that allows users to see how different frames will look on them. This helps to eliminate the risk of ordering glasses that don’t fit or suit your preferences. The company’s omnichannel strategy allows them to serve more people with ease and efficiency. They also have a strong focus on customer satisfaction.